Mark Schaefer
Author
Pub. Date
2014
Physical Desc
1 online resource (x, 211 pages : illustrations)
Language
English
Description
You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home ... if you know the way.
Author
Publisher
McGraw-Hill Education
Pub. Date
2012
Edition
1st ed.
Physical Desc
1 online resource (224 p.)
Language
English
Description
"Winner of a Choice Magazine Outstanding Academic Title Award!We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer...